Keywords
Consumer Purchasing
Fishbein Analysis
Halal
How to Cite
Abstract
The opportunity for the halal industry in improving the economy of a country is very high. Indonesia based on the records of the State of the Global Islamic Economy (SGIE) Report 2022 is known that halal food products are ranked second highest after Malaysia. The purpose of this study is (1) knowing the characteristics of respondents, (2) knowing the attributes that can influence consumers in consuming products labeled halal, and (3) knowing consumer attitudes towards purchasing decisions for products labeled halal. Based on research, it can be concluded that the attributes that consumers pay attention to in the decision process for purchasing halal-certified products are packaging that has complete information in the form of brand inclusion, halal labels, P-IRT / NIB permit labels, expiration dates, composition materials, production locations, and contacts that can be contacted. Meanwhile, at the purchase decision stage, information is obtained that consumers make purchase decisions that are in line with the attributes that have been chosen by consumers.
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Copyright (c) 2023 Isdiana Suprapti, Banun D. Probowati, Kelik P.W. Sukma, Nurul Arifiyanti (Author)